USA TODAY
Q: Hi Steve — I follow you on Twitter, as I follow a lot of people. My question is – do I really need to have a lot of Twitter followers? What good do they do a small business guy like me, and if I do need them, how do I get them?
A: There are many reasons why someone would want more Twitter followers, but the first thing to realize is that sometimes, quality beats quantity. When you see some of these people with tens of thousands of followers, one wonders what it means. Do people really follow this fellow, and if so, how closely? Maybe they don’t and maybe it’s a charade.
FOLLOW STEVE ON TWITTER: http://twitter.com/stevestrauss
So for starters, far more important than the actual number of followers you have is the quality and connection you have with those people who do in fact follow you. Social media is all about making connections, networking. Think of a mixer at your local chamber — is it more valuable to come home with a lot of business cards in your pocket, or having had one long, great conversation with a potential business associate? Of course the latter is preferable, and that’s the point. Lots of connections may look good, but actual connections are probably more valuable.
FULL STORY: http://www.usatoday.com/money/smallbusiness/columnist/strauss/2010-08-22-strauss-twitter_N.htm
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