Toyota will roll out an aggressive incentive program for U.S. consumers in March, including zero-percent financing for five years and two-year free maintenance, a source briefed on the matter said on Monday.
The new incentives, which will start Tuesday and run through March, come as the world’s biggest automaker attempts to connect with U.S. consumers after a storm of safety recalls that have damaged its reputation and cut into sales.
Toyota will offer zero-percent financing for 60 months on some 2010 model year vehicles, including its most popular Camry and Corolla
sedans and other vehicles involved in safety recalls, the source told Reuters.
Returning Toyota customers will also receive a complimentary two-year “Toyota Auto Care Premium Package” that includes oil changes and other maintenance services, the source said. Cash rebates ranging from $500 to $3,000 will also be offered depending on vehicles, the source added.
The person declined to be identified because the information has yet to be announced by Toyota.
On Monday, in what Toyota said was not a safety recall but a “limited service campaign,” the automaker told dealers who sold nearly 1 million vehicles that an oil hose may leak. Owners will be told to bring their cars to dealers for a fix.
That effort involves some vehicles with V6 engines, including late-year models of Camry, Avalon, Rav4, and Lexus 350 ES and 350 RX.
FULL STORY: http://www.msnbc.msn.com/id/35653077/ns/business-autos/
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