The social-network giant is getting into the gift card business, starting Sunday, with Facebook Credits cards.
The new Facebook gift cards will be available in values of $15, $25 and $50 at all of Target’s 1,750 retail stores and at Target.com. Two or three more national retailers will start selling the cards in coming months.
This will be the first time Facebook has had any presence in a retail store. Facebook already has an arrangement with online-payment services PayPal and MOL to purchase Facebook Credits.
Facebook is banking that a sizable chunk of its 500 million members will purchase the cards and use them on their favorite social games, applications and virtual goods.
The gift cards, which look and work like Apple’s iTunes cards, were created by GMG Entertainment, which also produced iTunes cards. Target carries iTunes cards, too.
FULL STORY: http://www.usatoday.com/money/industries/retail/2010-09-01-target01_ST_N.htm
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