Social games are among the hottest things going online. Millions have flocked to Facebook, MySpace and elsewhere to play free games that test their wits and skills against friends.
But to gain entry to new levels of the game, an undetermined number of players unknowingly are signing up for special offers. Some of those offers, such as an IQ test and green tea offer that Swift agreed to, automatically charge the game player.
A class-action lawsuit last month highlights what thousands of consumers say are bogus offers tied to social games available on Facebook and other social networks. The 16-page lawsuit, filed in U.S. District Court in nearby Sacramento, details how Rebecca Swift, a 41-year-old self-employed resident of Santa Cruz, Calif., was lured into accepting two “special offers” from advertisers to gain extra game credits for YoVille, a popular virtual-world game developed by Zynga.
The stakes are particularly high for Zynga, which draws more than 100 million visitors a month and is eyeing a possible initial public stock offering next year. Industry estimates peg its annual revenue at $100 million to $250 million, of which $33 million to $84 million may come from these “special offers,” the suit claims.
While many consumers assume social-gaming sites are “walled gardens” like Microsoft’s Xbox Live – where content is controlled and policed – the presence of scam deals illustrates that gamers need to be more careful, says Taylor, an analyst at Arcadia Investment.
http://www.usatoday.com/tech/gaming/2009-12-07-games07_ST_N.htm
Tags: ad scam, facebook, lawsuit, social games
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