Think branding is only for celebrities and cola companies? Think again.
Today whatever reputation you have is spreading quickly across the Internet, thanks to Google, industry blogs, and social-networking sites. (Even failing to turn up on search engines says something about you.)
That makes it critically important to take control of your professional image, or “brand,” says William Arruda of Reach Personal Branding. Actively promoting the brand you’d like to be can help you get your name on the radar of industry leaders and advance your career. Here’s how to do it.
FULL STORY: http://money.cnn.com/magazines/moneymag/moneymag_archive/2010/08/01/105959249/index.htm
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