Disney is rewarding people who volunteer at select charities by distributing a million one-day, one- park tickets. The new promotional launch is called “Give a Day, Get a Disney Day”. Last year Disney drove business to their theme parks by allowing people to come for free on their birthday. This year they are continuing to drive business, but also trying to bring social awareness to lure in their vacationers.
Starting Jan.1, the Disney website will allow guests to sign up for volunteer work. People will be able to choose from service opportunities provided through HandsOn Network, which links volunteers with more than 70,000 nonprofits across the country.
Once guests have completed their community service, they will receive a voucher good for a one-day ticket to any theme park at either Walt Disney World or Disneyland. Like the birthday promotion, this will continue for about a year or until the one-millionth ticket has been distributed. Whichever occurs first, the official end date will be December 15th, 2009.
Jay Rasulo, chairman of Walt Disney Parks and Resorts states “We think, in this case, that doing good for our communities is good business.” In a difficult economic climate, the volunteer promotion is the latest in a series of discounts Disney has rolled out this year to help prop up attendance at its theme parks during the recession.
http://www.sun-sentinel.com/business/sfl-disney-volunteer-093009sbsep30,0,3963425.story
Do you Want to say something?