Fifer Orchards in Delaware is still standing strong after 90 years, in fact their business is thriving thanks to the “eat local” movement and perhaps most importantly- social networking sites like facebook and twitter. The orchard’s retail business successfully attracts customers through word-of-mouth, and they use sites like facebook and twitter to get the word out in a timely fashion by posting updates alerting customers of when produce is picked and ready to sell and other helpful tips like special events, deals, and what’s in season. You too, can become a fan of them on facebook or follow them on twitter to stay in the know.
Tags: consumer
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