Sometimes, it pays to be a follower.
Twitter and Facebook have been a marketing godsend for all kinds of companies, which increasingly are using the social media to build loyalty with shoppers. Now, retailers have even begun to tout sales and exclusive discounts to customers who interact with them through social media. For example, Banana Republic recently offered shoppers an invitation to an exclusive spring preview event, as well as a printout coupon good for 30% off a purchase of $100 or more at the event.
Developing a social media presence lets companies more effectively manage what customers are saying about their business online by developing a following, says Lyn Mettler, the founder of Step Ahead, a marketing firm in Mt. Pleasant, S.C. “They might as well get in on the conversation and offer something to reward the loyal customers,” she says.
FULL STORY: http://www.smartmoney.com/spending/deals/discounts-in-140-characters-max/#ixzz0gMGzDTmQ
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