“With this pledge, consumers will have the confidence to know they made the right purchase or they can return the vehicle no questions asked,” said Fred Diaz, CEO of the Ram truck brand and also Chrysler Group’s top U.S. sales executive.
The program includes most 2010 Chrysler, Jeep, Dodge and Ram models.
The automaker’s newest models, such as the 2011 Jeep Grand Cherokee, are not in the program.
Most automakers try to clear out current model year vehicles from July through Labor Day to make room for 2011 models, most of which are introduced in the fall. Chrysler dealers had 59 days of supply on their lots at the end of June, down from 71 days a year earlier, according to Ward’s Automotive Reports.
Chrysler’s sales have recovered more slowly than those at Ford or General Motors, but in each of the last two months, Chrysler has reported increases of more than 30% over the year-earlier month.
A big portion of those higher sales are going to rental agencies, government and corporate fleets.
This pledge, which is similar to an offer Hyundai made in the depths of the economic downturn in early 2009, could be aimed at boosting retail sales.
FULL STORY: http://www.usatoday.com/money/autos/2010-07-09-chrysler09_ST_N.htm
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